Video marketing is becoming more and more popular each year. In fact, it is estimated that by 2019, video will account for 80% of all internet traffic. If you’re not using video as a part of your marketing strategy, you are missing out on a huge opportunity to reach your target audience.
Also, it’s not just enough to have a video. You need to make sure that your video is high quality and engaging. In this blog post, we will discuss four reasons why video marketing is so important for businesses.
Stand Out More Than Your Competition
The first reason why video marketing is important is that it can help you stand out more than your competition. These days, everyone is using text and images to market their businesses. While this is still effective, it’s not as impactful as it used to be. With so much content being produced each day, it’s becoming more and more difficult to capture people’s attention.
Some of the top film production companies in Singapore are helping businesses to produce high-quality and impactful videos that will help them stand out from the rest. However, with video, you can really set yourself apart from the competition. Videos are more likely to be shared and remembered than any other type of content.
Build Trust With Your Target Audience
Another reason why video marketing is important is that it can help you build trust with your target audience. In order to be successful, you need to build trust with your audience. This is why it’s so important to use video in your marketing strategy. When people see you and hear you talking about your business, they are more likely to trust you.
A study by Animoto found that four times as many consumers would rather watch a video about a product than read about it. This is because video allows you to connect with your audience on a more personal level.
Increase Your Website’s SEO
A third reason why video marketing is important is because it can help increase your website’s SEO. This is because Google gives preference to websites that have videos.
In fact, a study by Forrester found that websites with videos are 53 times more likely to show up on the first page of Google search results. This is because Google knows that people are more likely to watch a video than read an article. Another way you could use videos is in a form of video testimonials which have a powerful impact on digital marketing.
Therefore, if you want your website to rank higher in search results, you need to use video.
Generate More Leads and Sales
Finally, video marketing is important because it can help you generate more leads and sales. This is because people are more likely to purchase a product or service after watching a video about it. A study by HubSpot found that 64% of consumers are more likely to buy a product online after watching a video about it. This is because videos allow you to show off your products and services in a more engaging way.
As you can see, there are many reasons why video marketing is so important for businesses. If you’re not using video as part of your marketing strategy, you are missing out on a huge opportunity to reach your target audience. Video allows you to connect with your audience on a more personal level, build trust, and increase your website’s SEO.
Additionally, video can help you generate more leads and sales. So what are you waiting for? Start using video in your marketing strategy today!