Print Marketing In The Digital Age: What Has Changed?

print marketing in the digital age

It can be easy to forget about print marketing in the digital age. After all, people are surrounded by screens everywhere. But print marketing is still a powerful tool and has changed significantly in recent years. This blog post will discuss some of the changes that have taken place in print marketing and how you can adapt your campaigns to stay ahead of the curve.

Targeted marketing

One of the most significant changes in print marketing is the shift from mass marketing to targeted marketing. In the past, businesses would create a general ad and hope it would reach their target audience.

But now, with more sophisticated printing techniques and data analysis, companies can create highly customized and targeted print campaigns. This means you can laser-focus your marketing efforts on specific demographics, interests, and locations.

However, you must choose the right print company to work with to ensure your targeted marketing campaign is successful. You should look for a company with targeted marketing experience that can offer you the latest printing technology and data analysis tools.

For example, if you are a restaurant owner, you might want to target your marketing toward people who live in the area and are interested in food. In this case, opt for the services of a local printing company that understands the nuisances of the people in your area. They will be able to provide you with valuable suggestions regarding your restaurant’s targeted marketing campaign.


Another change that has taken place in print marketing is the increased use of personalization. Thanks to advances in printing technology, businesses can now include personalized messages and images on their print materials. In this case, your print campaigns will be more effective and engaging. You can use personalization to target specific customers or create a sense of urgency.

For instance, if you are running a sale, you could include a personalized message on your print ads that say, “hurry, sale ends soon!” Some businesses even have QR codes on their print materials that link to a personalized landing page. This way, you can track your print campaigns’ success and ensure that your target audience sees the right message.

You can also use personalization to build customer loyalty. You can include your customers’ names on your print materials or send them thank-you cards with personalized messages. This will encourage them to do business with you again because they feel valued.

You can also use personalization to create a VIP experience for your best customers. For instance, you could include a special offer or discount on their next purchase. Remember that to retain your customers, you need to offer them an exceptional customer experience.

Digital printing technology

One of the most significant changes in print marketing is the advent of digital printing technology. Before, businesses had to rely on traditional printing methods, which were often expensive and time-consuming.

But now, with digital printing, companies can get their print materials quickly and at a lower cost. This is because plates or screens are not required for digital printing, so there are no setup costs. Additionally, digital printing is much faster compared to traditional printing methods so you can get your print materials in a matter of days instead of weeks.

Digital printing has also made it possible to print on various materials, including paper, plastic, metal, and glass. This gives you more options regarding the design of your print materials. Printing on paper is still the most popular option, but if you want to make a statement, you could opt for plastic or metal. Glass is an excellent option for businesses that want to create a high-end look for their print materials.

For instance, if you are a luxury retailer, you could use glass to create a sleek and sophisticated look for your print ads. You can use digital printing to create unique and eye-catching prints that will grab the attention of your target audience. Embracing digital printing technology for your print marketing campaigns is essential if you want a competitive advantage.

Use of high-quality materials

Consumers are now used to seeing high-quality visuals and materials. You must ensure your printed materials are up to par with the competition. When it comes to print marketing, quality is everything. If your printed materials are of poor quality, they will reflect poorly on your brand.

On the other hand, if you use high-quality materials, you will create a positive impression of your brand that will last long after the initial contact. Some businesses try to save money by skimping on the quality of their print materials. But in reality, this is a false economy. In the long run, it’s much more expensive to reprint materials that are of poor quality.

Additionally, high-quality materials will make your business look more professional and trustworthy. This will give you an edge over competitors using lower-quality materials.

Use of color

In the past, businesses often used black and white print materials to save money. However, with the advances in printing technology, companies can now afford to use color in their print campaigns.

Studies have shown that color makes print materials more eye-catching and engaging. It also helps to create a sense of urgency, which can be beneficial if you are running a sale or promotion. If you want your print campaigns to be more effective, consider using color in your prints.

Last but not least, digital printing has made it possible to create print materials that are more interactive and engaging, making you stand out from the competition. If you want to take your print campaigns to the next level, consider using interactive prints.

Digital printing technology has made a significant impact on print marketing. By embracing digital printing, businesses can save money and time while creating high-quality materials.

As you can see, there have been many changes in print marketing in the digital age. By keeping up with these changes, you can ensure that your print campaigns are more effective and engaging. To stay ahead of the competition, embracing new printing technologies and using color in your prints is essential. With a little effort, you can ensure that your print campaigns are successful.

Nicole Middleton
Nicole calls herself a typical millennial girl and thrives on her share of social media, celebrity gossip, and all things viral content. She’s a big fan of pop music and plays the guitar as a hobby.