Email marketing is one of the most popular and effective marketing practices out there. According to a study by McKinsey, email is almost 40 times more effective at acquiring customers than Facebook and Twitter combined! That’s why it’s so important to make sure you are doing everything possible to get the best results from your email marketing campaigns.
In this article, we will discuss some of the top practices that you should be following to see success.
Analyze your data to find the timing that is best for your business
One of the most important things you can do to improve your email marketing is to analyze your data. This will help you to determine when is the best time to send out your campaigns.
As seen with folks at SafeOpt, analyzing data can be the difference between a successful campaign and one that falls flat. You should take a look at things like open rates, click-through rates, and unsubscribe rates. Doing this will help you to fine-tune your email marketing so that you are getting the best results possible.
Best day to send email marketing campaigns
Another important consideration is what day of the week you send out your email marketing campaigns. According to a study by CoSchedule, the best day to send out an email campaign is Tuesday. This is because people are more likely to check their email first thing in the morning on Tuesdays and are more likely to have time to read through your email.
Also, Tuesday is typically not as crowded with email marketing campaigns as other days of the week, so your email is more likely to stand out. Think about when your target customer is most likely to check their email and send your campaign accordingly.
Best time of day to send email marketing campaigns
In addition to what day of the week you send your email, you also need to consider what time of day is best. This will vary depending on your target customer and their habits. If you are targeting businesses, then the best time to send an email is during working hours.
However, if you are targeting consumers, then the best time to send an email is in the evening. This is because people are more likely to check their email after work hours. Experiment with different times and see what works best for your business. If you are not sure, then err on the side of caution and send your email in the morning so that it is more likely to be seen.
Don’t flood people’s inboxes
One of the worst things you can do with your email marketing is to flood people’s inboxes. This will only lead to them unsubscribing from your list or marking your emails as spam. Instead, you should send out emails regularly but not too often. Once a week is a good frequency for most businesses.
It is also important to make sure that your emails are relevant and interesting. Otherwise, people will quickly lose interest. Most people have a short attention span, so you need to make sure your emails are engaging. It is also important to offer something of value in your emails, such as a coupon or discount. This will give people a reason to open your email and read through it.
Target your best customers
Another great way to improve your email marketing is to target your best customers. This means segmenting your list and sending out emails that are relevant to their interests. For example, if you have a clothing store, you might send out different emails to men and women.
Or, if you have a travel business, you might send out different emails to people who have booked a trip with you before and those who haven’t. Segmenting your list will help to ensure that people are more likely to engage with your emails. Also, be sure to personalize your emails as much as possible. This will make them more likely to be opened and read.
Re-engage customers 1-2 months after their first purchase
If you have a product or service that people can purchase, then it is important to re-engage with them after they make a purchase. This helps to ensure that they are satisfied with their purchase and also reminds them of your business. You can do this by sending out an email one to two months after they make a purchase. Thank them for their business and ask if they are happy with their purchase. If not, offer to help them in any way possible.
Resend the email to recipients that didn’t engage the first time
If you send out an email and it doesn’t get a lot of engagement, don’t give up. You can always try again by resending the email to those who didn’t engage the first time. This is especially effective if you make some changes to the email, such as changing the subject line or adding new content.
People are often busy and may have missed your first email. So, by resending it, you increase the chances that they will see it and engage with it. When resending an email, be sure to add a personal note apologizing for the inconvenience and thanking them for their time. This will show that you are committed to providing a good experience.
Personalize email campaigns based on past purchases
Another great way to improve your email marketing is to personalize your campaigns based on past purchases. This means that you will send different emails to people based on what they have purchased in the past. For example, if someone buys a pair of shoes from you, you might send them an email about other shoe styles that they might like.
Or, if someone buys a dress from you, you might send them an email about other dresses that they might like. This is a great way to upsell your products and increase customer loyalty. Most people are more likely to buy from a business that they have purchased from before. So, by personalizing your emails, you are more likely to make a sale.
Email marketing is a great way to promote your business and stay in touch with your customers. By following these best practices, you can ensure that your email campaigns are effective and will bring you results.